Eco-friendly living is not limited to fancy recycling campaigns and hiring the right rubbish removal company to manage the waste produced by your home. It is also in the food that you consume. Eating environment-friendly products is also rather good for your health, so it is definitely something everyone should take up, because that is the responsible thing to do.
But what about our guilty pleasures? No matter how good for your body broccoli are, every once in a while even the biggest health-freaks out there get a craving for chocolate chips pudding or friend chicken that is oozing oil as you consume it. Everyone will tell you it is bad for your weight, cholesterol etc. but it is also so tasty! So, what is the solution to this dilemma? Well, the answer is Chicken Town. The chain, believe it or not, is planning to open as many as 8000 shops selling fried chicken to school kids and young-adults as well as the general population of the capital at a reasonable price and with a guarantee for being healthier than anything you can get in the big fast food chains.
The explanation that the company itself gives is that they are going to use free range chicken that is steamed in advance before flash-frying in oils of a high quality. The result would be that the meat is not going to have the chance to soak up in fat due to the simple fact that it is going to spend far less time in the fryer. In addition, against the traditional chips or French fries, baked sweet potato wedges, fresh coleslaw and salads would be offered as side dishes.
It sounds great no matter how you look at it, right?
The problem is that Chicken Town will have to invest too much money into the production of a single meal when compared with the other 34 fast food chains that are offering fried chicken in London. This means that the prices at Chicken Town are going to be higher. At the same time, the company’s policy, as set out by the chairman and director Ben Rymer, is that they will target school kids and young adults as their primary customer group, due to the fact that Chicken Town has taken upon itself the responsibility of fighting the problem with obesity among young people. From the company say that £2 Junior Special meals will be offered to the youngest clients in order to stay ahead of the less healthy competition. Those specials would be subsidized by the profits accumulated during the night-time work hours during which Chicken Town would operate as a regular restaurant. Mr Rymer was quoted by London24 as saying that hopefully “by providing better versions of a fast food favourite, young people will start to think about their diet and how it affects their well-being.” It sounds like a rather noble endeavor and we can wish only good luck to Chicken Town and the people who are behind it.
